For Immediate Release: January 14, 2010

Three Local Businesses Team Up to Create A Capital Region Top 10 Marketing Communications Firm

Albany, NY – Today, the principals of the Capital Region’s largest independent web developer, a leading print management and design firm, and a nationally known business marketing strategist announce the launching of Burst Marketing. This new, full-service marketing partnership is unique in that it focuses on strategy first.  Then it builds goal-oriented creative and communications programs to help its clients reach short-term business objectives.

Burst Marketing was born from the teaming up of IntelliSites, the largest independent web designer in the Capital Region; imPress Printing & Graphics, Inc., one of the area’s oldest and largest print management and design firms; and Steve Banis, a Fortune 100 marketing pro, formerly of Banis Marketing.

Working together as Burst Marketing positions the new partnership among the top 10 marketing communications firms in the area.

“Together, we understand first-hand how today’s Web, social media, and other technology-based marketing tactics need to mesh with traditional marketing and advertising tools – to produce high returns on our clients’ marketing investments,” said Dave Borland, Burst Principal and president of IntelliSites, located in Albany.

“A Burst Marketing program is laser-focused on reaching measurable goals within a specific period of time,” according to Steve Banis. “We develop marketing strategy and deliver effective creative services that generate leads, customers and revenue. And we do it within today’s slimmer budgets.”

Dave Vener, Burst Principal and vice president of imPress, explains what else sets Burst apart: “We have a defined process for reaching specific business objectives – that’s what makes Burst Marketing different from advertising agencies and other marketing firms,” says Vener.

“So while many of our competitors sell themselves on how creative they are, we’re focused on building a client’s bottom line,” adds Sharon Lawless, imPress president and the fourth of the Burst founders. “That doesn’t mean we don’t ever deliver the pretty, cool stuff. It means we focus on goal-driven creativity that makes our clients’ phones ring. And they think that’s pretty cool.”

More about Burst Marketing, its partners, strategic process, products and work is at www.burstmarketing.net. Or by phone at 866.280.8202.

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Burst Marketing was founded in 2009 by principals of well-established Capital Region businesses who, together, mesh the best of today’s new marketing with traditional marketing communications services. Burst programs are laser-focused on reaching measurable goals within a specific period of time – through goal-driven creativity designed to generate leads, customers and revenue.

Contact:  Ruth Fein Wallens 518.858.7329 pr@burstmarketing.net

OR Steve Banis 866.280.8202 sbanis@burstmarketing.net